Why Software & SaaS Shoppers Abandon Shopping Carts

1. Lack of Perceived Value

2. Lack of Reassurance

  • Highest attach rate for Download Insurance Service
  • Highest attach rate for Backup CD
  • Highest revenue per visitor (RPV)
  • Similar user experience to control (low-risk change)

3. Cart Errors

4. Price Research

5. Not Enough Payment Options

6. Lengthy Forms or Cumbersome Checkout

7. Concerns about Trust and Security

8. Lack of an omnichannel strategy

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

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2Checkout (now Verifone)

2Checkout (now Verifone)

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

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