The 9 Most Common B2B eCommerce Mistakes and How to Avoid Them

Not defining your target audience correctly or at all

Underestimate the amount of content B2B buyers want

Using the wrong tools or platforms

Not providing enough/relevant product information

You don’t offer enough B2B payment options

You don’t offer self-service options

You don’t provide a fantastic customer experience

Not caring about brand reputation

You’re not tracking your results correctly



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