SaaS Leaders Share the Best Business Advice They Ever Received

William Harris, Co-Founder and CEO at Elumynt

“I would have to say, hands down, the best advice is focus. I realized that when I started Elumynt, and even in many other previous jobs. The key to being able to find that success is being able to say, ‘this is the roadmap, how can I go after it?’ If you change directions every couple of steps, you might not get very far, right? And so, I think focus is probably the best advice that I’ve ever received.”

Marvin Liao, Partner at Diaspora Ventures

“Don’t have heroes, be your own hero. The other advice I would say is don’t meet your heroes because you end up being disappointed.

Tamara Grominsky, VP Product Marketing & Lifecycle at Kajabi

“One of the most important pieces of advice I’ve ever received was that you really need to advocate for yourself. It doesn’t mean bragging or looking for ways to always bring your success up. But I feel so many people are afraid to say ‘yeah, I worked on that project,’ or ‘look at this cool thing I did.’ But being willing to advocate for yourself and having the confidence to do so will really help you get ahead and refine what it is that you’re good at.”

Kevan Lee, Head of Marketing at Oyster

“When I was joining Buffer, it was absolutely amazing that the founders were just wonderful and one of them asked me what I wanted to do at Buffer on the long term, where I saw myself in a couple of years. And this happened just a few weeks after joining so I was like, I’m just enjoying the ride. I had no idea; I didn’t even think about it. And eventually, this evolved into a conversation about personal ambition, and I explained that I don’t feel like I have ambition in the way that I would expect others to have ambition, I don’t feel I need to become a VP of Marketing in two years. I’m not on this particular track to CMO or I want this or the other thing. And it was explained to me that first of all, that’s totally okay, ambition can take many forms. But this approach of just making the most of whatever opportunity is in front of you can be a totally fine approach as well, and I feel like I really took that to heart.”

Will Critchlow, CEO at SearchPilot

“I think the best advice I’ve received is not to compare your inside to other people’s outside. In other words, not to compare how you feel with how it looks like other people feel because you can never really tell.

Jane Portman, Co-Founder of Userlist

“In 2013, I was showing my new consulting website to one of my clients, and he said, ‘Jane, your copy is terrible.’ I was like, ‘why is it bad? I don’t make really bad mistakes in English. Why do you say so?’ And he then pointed me towards Joanna Wiebe’s website and that’s how I ventured into this world of business copywriting. And as of today, in spite of being a designer, I still do think that copy is much more important for any business, any website, and any material.”

Matthew Howells-Barby, CMO at Decentral Games

“There are a few things that always come back to me. I think that one that’s held true to me, as simple as it is, is that you don’t need to be the loudest person in the room to be heard and in many ways the loudest person in the room is often not listened to. Being able to spend a much greater proportion of my time listening versus speaking, it’s often much easier to get your point across and to influence things that way.”

Natalie Marcotullio, Head of Growth and Operations at Navattic

“I think the best advice I’ve ever received is always to think about who’s giving you the advice. I think it’s so often that we want to listen to all advice, and everyone has their own perspectives and backgrounds. But just keeping that in mind, especially in marketing, where everyone wants to tell you about the best new campaign they have run or something that’s all so much success. But always keeping in mind, what was their audience? Why did that work for them? Would that work for me and my audience? Rather than just kind of taking all the advice you get.”

Matt Bilotti, Product Lead, Consumer at AngelList

“I think great opportunities just don’t show up all that often. This is so important because being prepared to take advantage of them when they show up is one of the best things you can do for yourself. You can manufacture opportunities by working really hard and finding your way into being there at the right time.

Mariah Hay, Chief Experience Officer at Help Scout

“I think the best advice I’ve ever received is that listening is a superpower. When you are an individual, contributor, designer, product manager, or engineer, listening to your customers, listening to your team members, really hearing and understanding to inform your point of view is very important.

Trevor Hatfield, Managing General Partner of Inturact Capital

“1. Know your ideal customer and the primary job (Job To Be Done) they are trying to solve by using your product.



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2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.