How to Boost Ecommerce Sales with Influencer Marketing

  1. Sending products for free (including free trials for software) and hoping to be featured on their channels;
  2. Arranging an official contract with or without compensation in return for either promoting a specific product or product line, or simply providing education or entertainment.

Why is influencer marketing for eCommerce so effective?

Types of influencer marketing

Discount codes

Giveaways and competitions

  • Tagging a friend (and usually following/subscribing to the brand on the platform)
  • Commenting what you’d do with the prize
  • Sharing the post on their own page/channel/account
  • Submitting a creative idea (new name, logo, drawing, product concept)
  • Submitting a photo of yourself doing something related to the product
  • Write the best explanation of why you deserve it

Brand ambassador

Product collaboration

How to build your influencer campaign

  • What is your specific goal(s) for this campaign?
  • How will you measure the success of each goal?

Find the perfect influencers for your campaign

  • Would they love your brand?
  • Are they already advocates?
  • Does their personality reflect your brand’s personality?
  • Do they have creative and original ideas in their content?
  • Can they create high-quality sponsored posts?
  • Do they post high-quality content?
  • Would it be easy to work with them?
  • Are their subscribers or followers potential customers?
  • What level of engagement does the channel seem to get?

Choosing a channel relevant to your niche

Use audience size as a yardstick for cost

  1. Many micro influencers will use the association with your brand as a platform for self-promotion. Since both parties directly benefit, it’s always worth asking the question.
  2. Influencers of all sizes will occasionally endorse products, movements, or campaigns which strongly resonate with them.

Examples of successful influencer campaigns

Chris Martin and Cisco

Brian Fanzo and Buffer

Serena Williams and Nintendo Switch

Actionable tips for working with influencers

Prioritize engagement over volume

Find influencers who are already brand advocates

Use metrics to compare influencers

  • How many followers does each influencer have?
  • What engagement rate do they have?
  • What’s the average number of comments and shares they receive?
  • Can you estimate the ROI for a product-placement post?
  • What rate is their channel growing at?

Do not send templated or spammy enquiries

Trust the influencer to provide creative direction

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

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2Checkout (now Verifone)

2Checkout (now Verifone)

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

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