What to Do Before Going Live with Your eCommerce Website

Website launch checklist

This is the website launch checklist you want to use to make sure everything about your launch goes super smoothly. You don’t want all your previous work into building up your company to be a waste by not carrying it through to the end. Planning will make all the difference in the world.

1. Be very well organized.

First and foremost: always be organized. Time loss from disorganization amounts to 38 hours/person/year. This is because of duplication of effort and communication errors. This checklist is a great start to being organized. Make sure you know everything that needs to be done, when it needs to be done by, and what you need in order to accomplish it. Where will you keep everything once it has been completed and waiting for the next step?

be organised

2. Test your product.

You want to make sure that your product is A+ before it is shipped to paying customers. Does your product work like it should? Does it look exciting enough? The true test is getting it in front of your target market and getting all the feedback you can from them. This keeps you from having a lot of customer complaints right out of the gate.

3. What are your shipping logistics?

Fulfillment can be a complex process because of all the moving parts. Make sure that everyone involved is in sync. The people fulfilling the order need to know when it has been placed and you need to know when it has been shipped.

shipping

4. Include the right information.

In addition to the great product pages you have created, an FAQ page, About Us page, and Contact page will increase conversions and create less work for you in the long run.

5. Make sure payments are being processed correctly

A payment processor is a must to have a sustainable online business.

payment methods

6. Make your site secure.

An SSL certificate is essential for your eCommerce site since you will be requesting personal information like home addresses and phone numbers and sometimes even confidential information like credit card numbers and passwords.

7. Have your support teams ready

Studies show that 42% of customers who complain on social media expect a response within the first 60 minutes. Does your team respond in less than an hour? If not, you may be leaving money on the table.

support

8. Do a final review on your marketing plan.

Your marketing plan is essential before putting your new website live. It’s all too common to think “if we build it, they will come.” When, in fact, you have to promote your business.

promotion

9. Have your KPIs well established

It’s good to have analytics tracking in place prior to the launch of your online store. This way, you won’t miss out on too much data. Determine the data that you want to collect and know what you’ll do with it.

KPIs

10. Make sure your website is SEO friendly.

You want your site to be optimized for search engines because 81% of people used a search engine to buy a product (stats from last April). To get your eCommerce store indexed and ranking in top search results — where potential buyers can find you — you must optimize for what search engines are looking for.

11. Test your site.

Test your site on the live environment. You cannot be too thorough. You’ll want to test out all the different flow scenarios that a buyer might go through. This will make sure that the experience is smooth and there are no glitches.

12. Back your site up.

Having a backup of your site is like having insurance. It protects all your hard work against mistakes, deletions, or disasters. It should be backed up regularly, or when you’ve made changes to your site.

backup

13. Make your website live!

It’s go-live time! That moment you’ve been waiting for couldn’t get here soon enough. Once you’ve checked to make sure everything is good, hit that “publish” button. Synch this with your new website launch announcement that you have prepared as part of your launch campaign. Once your site is online, it is certainly time to start getting some traffic.

14. Learn and iterate.

The work doesn’t end after you put your new website live. Hopefully your marketing campaign is successful in sending people to your site. Remember all the key metrics you set up to track? It’s time to keep an eye on all that data. It can give you a pretty good idea on areas that are confusing or need clarification, or parts in the purchase process that are going smoothly. Now that you have a baseline, you can try to improve on conversions and metrics by testing colors, layout, font size, copy, etc.

Conclusion

Going live with a new website can be a nerve-wracking time, but using this checklist before launching should make it infinitely easier.

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2Checkout (now Verifone)

2Checkout (now Verifone)

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.