eCommerce in Norway — How to Sell Online on the Norwegian Market

Focus on mobile experiences

The Nordic region has long been known for its technological innovations and forward-thinking mentality. Norway was one of the first countries to use breakthrough 1G communication technology, leading to the mobile-centric culture we see today. Due to a combination of widespread smartphone usage and a healthy eCommerce marketplace, 53% of online transactions across the country are completed using a mobile device.

Create interest in your cross-border bargains

Norwegian consumers typically look to support local brands even as they shop online, which creates another barrier for foreign eCommerce brands. However, high domestic prices often scare customers away. This means cross-border eCommerce stores might already have an “in” with Norwegian shoppers, in terms of pricing. In 2020, 25% of Norwegians shopped online cross-border.

Offer innovation for B2B SaaS to the software capital of the world

The B2B market seems to be booming across the world as businesses seek out platforms that help them keep up with rapidly evolving business environments. The B2B market in Norway is unique in that it is conducted on a highly personal level. What’s not unique is that, similar to other European markets, there are still hurdles in the B2B space for Norwegians to overcome, mostly related to complex industry pricing and the involvement of numerous third parties.

Drive eCommerce growth with subscriptions

There are many factors that have contributed to Norway’s sustained eCommerce growth, but one of the biggest contributors is subscription services. Streaming video and software are the two biggest subscription markets in Norway. At 36% penetration rate for video streaming, the country ranks 4th in global charts, after the US, Sweden and Canada, while spending in the Subscription Video on Demand (SVOD) category increased 10% YoY in 2021 throughout the Nordics.

Offer localized shopping experiences

Online businesses that intend to compete with big local online retailers in Norway should pay special attention that their website is localized for shoppers’ preferences. 61% of Norwegian shoppers on the 2Checkout platform prefer a native language experience during checkout.

Support multiple payment methods

Credit and debit card payments are the most popular payment method among Norwegian shoppers — 50% of Norwegian online shoppers paid for their carts with their cards in 2019. The cashless trend in Norway is expected to continue growing in coming years, with more and more users opting for advanced payment methods like digital wallets or bank transfers, to the detriment of cash.

Stay compliant with data privacy and taxation regulations

Data privacy in Norway is enforced through the GDPR, which the country formally adopted in July 2018. The Datatilsynet is the local agency responsible for enforcing and providing guidance with respect to all data protection issues.

Final thoughts

Breaking into the Norwegian eCommerce market requires a few tweaks for cross-border merchants in order to gain popularity and support in one of the most eCommerce-friendly regions in the world.

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2Checkout (now Verifone)

2Checkout (now Verifone)

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.