Best Strategies For Upgrading Your SaaS Users

A Look at Client Upgrades in Subscriptions

  • Freemium to Paid. Freemium models give users access to a limited version of the product in terms of features, and while they can be useful in gaining a large customer base they are not desirable in the long run. The freemium offering is meant to get users to experience your product first-hand and motivate them to organically upgrade to the premium version.
  • Free Trial to Paid. Free trials provide users with access to the full product, within a certain time limit, usually, 7, 14, or 30 days. This model can be used to accelerate growth through new acquisitions, although converting free trial users to paying customers usually takes more sales and marketing resources. To drive the users down the funnel, more nurturing campaigns and sales enablement are involved within the time-limited trial period.
  • Maximizing Paid Subscriber’s CLV. Once you have secured a paying user, your goal will be to have them renew their package, but also convert them to a higher paid tier at some point in their customer journey. This will most likely amount to upselling a more advanced product plan.

Increasing Revenue from Existing Customers

Make Sure Your Onboarding Experience is Stellar

Nurture Your Customers as They Grow

Personalize the Product Experience

Use Self-Service and Assisted Service in Concert

Don’t Forget Promotions

Keep Your Customers Engaged

  • Provide them with insights about how the product has helped them.
  • Identify features that users have access to but are underutilizing and show them how to leverage those and what results they will bring (a video tutorial could do this job very well).
  • Enhance the onboarding efforts with educational content, anything that can help them better understand how the solution works and how it can work to solve THEIR problem — whether it’s blogposts, eBooks, videos and webinars, infographics, a knowledge center, etc.
  • Create content based on the stages of the buyer’s journey. For freemium and free trials, we recommend introducing a survey and asking users what they want to achieve with your product so you can trigger specific campaigns with useful resources for achieving their goals.
  • Leverage milestone notifications and customer success stories when upgrading lower tiered subscribers to higher plans, to remind paying users what they have achieved with you so far.
  • Continue to educate freemium/free trial users who convert to become a paying customer on how to use your solution to its full potential.

Conclusion

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

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2Checkout (now Verifone)

2Checkout (now Verifone)

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

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