Best 12 Tactics to Boost Average Order Value

First, what is AOV in eCommerce

How to Calculate Average Order Value (AOV)

AOV Tracking in eCommerce — Benefits and Advantages

How to Increase Average Order Value (AOV)

1. Market to Repeat Customers

2. Offer a Discount at an Order Amount Threshold

Expert Insight:

3. Offer Bundles and Packages

4. Offer Savings on Bulk Orders

Expert Insight:

5. Try Cross-selling and Upselling

Expert Insight:

6. Cross-sell a Lower-Value Product on Thank-You Page

7. Set a Free Shipping Threshold

8. Provide Cashbacks

Expert Insight:

9. Build and Leverage a Loyalty Program

10. Aim for Localization

11. Conduct A/B Testing

12. What about AOV and SaaS?

Conclusion

--

--

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
2Checkout (now Verifone)

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.