Attract Customers and Close More Deals with Social Selling

What is social selling, anyway?

Is social selling really effective?

  • Infrequent logins. Social selling should be an ongoing activity, and you should monitor conversations daily and engage with your prospects regularly.
  • Not actually making the connections. Ok, you’ve logged in, scrolled a bit, read some headlines and you’re out. That won’t do it. Selling is about building relationships, not spending the most time on social media or having the most LinkedIn connections.
  • Pitching strangers. Don’t connect with a potential customer for the first time and hit them straight up with a sales pitch. Social selling is about nurturing prospects and building connections over time. Otherwise, you’re just going back to cold calling.
  • Engaging with prospects before doing any research. You should learn as much as you can about a prospect before you engage in any sort of interaction. Check out their online profiles, see what they like doing, what they read, what they’re passionate about. This will help you personalize your outreach.
  • Only sharing sales material. Try to be helpful by sharing content that your prospect will find useful and educational, especially if she is only in the first stage of the buying process.

How to make social selling work

Optimize your social profiles

Fish where the fish are — find the best networks

Research prospects’ needs before engaging

Be yourself

Post quality content regularly

Constantly nurture and provide value

  • Accept connection requests and even send a personalized thank you to prospects who requested them
  • Respond to new messages
  • Check notifications and alerts
  • Follow new prospects
  • Check news and conversations
  • Engage: Like a few pieces of content, comment on some others, and share what’s worth sharing.

Track Results

  • What time are posts getting the most interactions?
  • Is there a particular style of post or piece of content that is performing better than others?
  • Are LinkedIn users more engaged and receptive compared to Twitter users, for example?
  • How many LinkedIn replies to messages have you received?

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

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2Checkout (now Verifone)

2Checkout (now Verifone)

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

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