These days, eCommerce shoppers don’t want to feel like nameless, replaceable site visitors. They want to feel personalized, unique connections with their favorite brands. Knowing how to provide the personal touch to each of your eCommerce site visitors is key to dominating your niche and target market. Not sure where…

eCommerce companies lose $31 billion each year due to chargebacks. What started as a legal mechanism to protect shoppers from fraud has become a persistent threat to the profitability of online merchants — as well as a hassle for the consumers who should benefit from it. Let’s have a look…

In this decade of disruption, powerful social, economic and tech forces are redefining customers’ retail expectations. Here, we look at how bricks and clicks merchants are rising to the challenge as channels merge and services become faster and more fluid. Increasingly digital and mobile-oriented consumers have high expectations when it…

On December 8, 2022, the European Commission took a significant step towards modernizing and making the EU’s Value-Added Tax (VAT) system more resilient to fraud through the VAT in the Digital Age proposal (ViDA). The aim is to leverage modern technology to address the significant loss of VAT revenues experienced…

Updated July 2023 The human brain is incredibly intricate. Where to even begin? It doesn’t just get you through daily tasks and conversations. It creates emotions like love, fear, anger, and passion. …

Imagine walking into a supermarket, filling your cart with all your favorite items, and then abandoning it at the checkout line. Sounds unusual, right? Yet, in the digital world, this happens more often than you’d think. In fact, according to a study by Baymard Institute, the average online shopping cart…

You’ve successfully executed your A/B tests, meticulously analyzed the data, and made strategic decisions based on the results. However, a puzzling situation emerges as the outcomes observed in those sophisticated A/B testing tools fail to align with real-world observations. What gives? Welcome to the world of the discrepancy between A/B…

Owning an online store gives significant chances for success in today’s dynamic digital landscape. However, with high levels of competition and ever-changing consumer behavior, store owners must stay ahead of the game. The key to eCommerce success is tracking the right metrics. You’ll be like a ship without a compass…

Updated June 2023 As the world is evolving, so is the digital environment. Consequently, speed has become a constant in the average customer’s life, especially when hitting the checkout page. Being up to speed on the online payment methods is a mandatory practice for your business, as 4.11 …