5 Lessons B2B Companies Can Learn from Consumer Markets

The changing B2B space

1. Look to the data with a modern data stack

  • Improve understanding of the customer — pooling all data available on different client segments will paint a better picture of those whose attention you’re trying to capture, and it will show you how each of these groups acts and reacts to different tactics.
  • Automate your actions — data availability will permit you to act quicker, in a timely manner, and it will also allow you to automate actions, interacting with the right people at the right moment.
  • Improve personalization — buyers expect tailored messages to their situation and needs (as we’ll see further on). Getting data from prospect and user interactions will help you better fine-tune and better personalize the sale experience going forward.

2. Understand B2B customers

3. Focus on B2B personalization

4. Harness B2B competitive analysis to optimize your buying tools

5. Optimize your B2B payment setup

The bottom line

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

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2Checkout (now Verifone)

2Checkout (now Verifone)

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

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