12 eCommerce Checkout Tips that Increase Site and Cart Conversions

1. Make your website mobile-friendly

  • 19% of worldwide online shoppers stated that they shopped online via mobile on a monthly basis and the number is increasing daily
  • 74% of people say they are likely to return to a company’s site in the future if it is mobile-friendly

2. Use omnichannel solutions

3. Use strong call-to-actions

4. Offer wish lists

5. Enable buying without creating an account

6. Have you considered exit offers?

7. Give small incentives or discounts

8. Ditch the long forms

9. Allow different payment methods

10. Earn buyer’s trust

11. Show remaining steps

12. Don’t add unexpected costs to the total

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

What Is Prohibited When Buying Backlinks for SEO: Short Rules

These 4 Content Creation Mistakes Will Crush Your Conversions

Webinar notes: Planning for 2017 with Simply Measured

OWNING YOUR BRAND COMMUNICATION.

Foresight is 2020 — Why You Need To Recommit To Email Marketing?

The Worst Social Media Management I’ve Ever Seen (and It Came From a $7 Billion Company)

A child wrinkles his nose.

5 Digital Marketing Alternatives for Retail Businesses

Fire Beans, Firefighters and Fitness: Tapping Hidden Motivators of Change

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
2Checkout (now Verifone)

2Checkout (now Verifone)

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.

More from Medium

How to improve your business English

5 Marketing Strategies for a Successful Brewery

Learning To Use New Applications

Why you Need a Routine as a Consultant