11 Review Directories for Listing Your Software & SaaS Products

Let’s take a look at some of the most popular business review directories for listing your SaaS/software products.

1. G2

2. GetApp

3. Capterra

4. TrustRadius

5. Software Advice

6. IT Central Station

7. FinancesOnline

8. Top Ten Reviews

9. SaaSGenius

10. PCMag Business Reviews

11. SoftwareSuggest

Tips for Promoting Your Software on a Review Site

Now that we covered a bit what a B2B software review site is about, you might be thinking about getting some presence one or more of these sites.

Check out the categories

Once you’ve made a short list of sites to target based on popularity and influence (you can use our list of 10 sites as a starting point), begin by checking the categories supported by each review site. Some sites will be more relevant than others to your business, based on the category criteria.

Check out the competition

Look where your competitors are listed, with what products, how many reviews they have, what ratings they’ve received, and what categories they’re in. The answers to these questions can help you focus your profile creation and review efforts more effectively.

Start with a free profile

Once you select the sites where you want to be listed, start by creating a free profile (all of the sites should have this option). On review sites, prospects are often faced with information from dozens of your competitors, all claiming similar benefits and business outcomes, so your most important task here is to communicate a clear and unique value proposition. Use images, videos, add links to your site and aim to provide as much information as the free profile allows.

Ask for reviews

Some reviews will come organically, but to truly support your value proposition, encourage your users to write more reviews. It’s okay to provide some guidance, but don’t ask users to copy and paste a template review. This will raise red flags among review site editors and prospective buyers alike. You’ll also be surprised by how much you can learn about your customers from authentic reviews. When you ask clients for a testimonial, they’ll most likely write a positive blurb or review and approve one for you, provided they’re happy with your services.

Keep an eye on reviews

Monitor review sites regularly. If you get good reviews, great! Consider highlighting and quoting them in your marketing efforts. Just like a picture is worth a thousand words, one customer review is worth a thousand promotional brochures.

Get some leads

Besides getting you some credibility, ultimately, all of these sites also serve the purpose of generating leads. That’s why premium profiles and add-ons are available. Keep in mind that it may not be so efficient to gather leads from the start. First, you’ll need to take the time to gather some reviews, increase your visibility, and get some validation. Explore these paid options as a second step and, regardless of your strategy, always keep encouraging your clients to provide fresh, authentic reviews of your products.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
2Checkout (now Verifone)

2Checkout (now Verifone)

2Checkout (now Verifone) is the leading all-in-one monetization platform for global businesses built to help clients drive sales growth across channels.